This is a sponsored post written by me on behalf of Surprize by Stride Rite for IZEA. All opinions are 100% mine.

For us, baby's first pair of shoes is kind of a big deal. Sure, you get a handful of different styles gifted  from friends and family but the actual first pair of 'walking' shoes are a rite of passage. At least in our house. 

We've been a Stride Rite family since our oldest got his first pair of shoes when he was 10 months old. He was already walking a month and needed shoes to take over for his barefoot adventures. My mother-in-law insisted Stride Rite was the place to go, so we went in and got him his first pair of shoes. I remember them being brown leather with two velcro straps. He wore those babies until they couldn't be worn any longer. 

Nine years later as baby #3 prepares to take his first steps we thought it might be smart to get ahead of the game and get him his first pair of shoes. Enter Surprize by Stride Rite. Only at Target. They're the same flexible outsoles and durability we know and love but in a store that we frequent on a weekly basis and for about half the price. 

Surprize by Stride Rite still has the rounded toes to improve traction, as well as traction pods to reduce falls and tumbles. They're super flexible, have a memory foam footbed and an anti-stink lining. The closures are perfectly simple for easy on/off. Oh, and they're adorable, so there's also that. 

Stylish + Practical is a must. 

With Indiana likely being days away from taking those first steps we headed to Target to shop his first walkers. Surprize is available in-store in the Infant department OR online. We wanted to get the perfect fit so we did it in-store. I handed him a couple of the boxes in his size and 'let' him choose his favorite pair. We ended up with the the "Arther" style in navy ($25)


We popped onto the front steps and put the shoes on for the first time. Check out THAT face. 

I think it's safe to say he LOVES them. 

10 months and ready to run...

Tips For Shopping Baby's First Shoes


+ You want them to be flexible, allowing for movement.


+ Light-weight and breathable material


+ Easy On/Off (but secure). Velcro is great but don't be surprised when baby quickly learns how to take his shoes on and off..


+ Non-skid (rubber) soles


+ Check The Fit - you want just enough wiggle room to fit your pinky between the heel of the shoe and his heel. Since their feet grow so quickly, I'd recommend checking the fit every month. 


+ Keep it simple. Avoid over the top "decorations" that can be pulled off and put in baby's mouth.


Check out Surprize by Stride Rite at Target. 

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